Reaching Your Chosen Audience

By Dana Dorman | March 2, 2012

Thinking about the audience for your digital history project is an important step in any digital history project.

Few of us, especially in the nonprofit world, have the luxury of creating these types of online projects without a defined purpose: to educate, to motivate, or to engage a specific population. We might hope to create a resource for students and teachers on a specific topic, or aim to persuade people to come visit our sites in person. In other words, we want to accomplish something specific with our digital projects.

So how do we know if we’re succeeding?

Once a digital project has launched, how can you make sure that your selected audience has not only noticed you, but also is acting or learning or thinking in the way you hoped they would?

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